Analyst Opinions
Technology Business Management is a rapidly growing market segment. Forrester claims it will be an $800 million software market by 2013. With annual global spend on IT at $3 trillion for 2010 and virtualization and the cloud making it increasingly difficult to track the cost and value of IT Services and, at the same time, IT organizations are being forced to do more with less and prove their ROI, IT needs good systems to Manage the Business of IT.
Download Enterprise Management Associate's (EMA) report on Apptio, "The Pressing Need for IT Cost Transparency."
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"The bellwether company in this space is Apptio. Apptio uses various modeling and analytics tools to help enterprises get a better handle on how much they're spending on IT – hardware, software, services, personnel, etc. – and how much bang they're getting for their buck in terms of return on investment and business performance. Such software is particularly useful for planning cloud migrations. Enterprises can gauge how much it will cost to run an application workload in the public cloud versus on a virtualized server in an internal datacenter versus at a managed hosting company. That's crucial as the CIO role starts looking more and more like that of the CFO."
Dennis Callaghan
451 Research -
"Globalization, consumerization, new competitors and new service models are radically 'changing the shape of IT'. IT leaders must develop greater transparency into the costs, utilization and operations of their IT services in order to optimize their IT investments and evolve from being technology managers to being stewards of business technology."
Barbara Gomolski
Research Vice President
Gartner -
"The size and strategic importance of IT today requires senior IT leaders who can effectively articulate the business value of their investments. These leaders need solutions that provide them greater visibility into the costs, utilization and service levels associated with the IT services they deliver so they can make the right investment and optimization decisions and more effectively partner with the business to maximize the value of IT."
Donna Scott
Vice President and Distinguished Research Analyst
Gartner -
"Chargeback approaches that allocate IT costs based on some general algorithm such as revenues or headcount will remain controversial at best and dysfunctional at worst. IT chargeback must evolve from a cost recovery tool to a consumption-based decision support tool that increases IT transparency… and enables business managers to forecast demand, make linkages between IT costs and business value, and change consumption patterns."
Craig Symons
Vice President
Forrester Research -
"Apptio is an up-and-coming innovator with insight and connections to understand IT's requirement to automate IT cost and financial management with a business context, while supporting requirements for advancing IT maturity levels."
Lisa Erickson-Hickes
Enterprise Management Associates -
"There are many advantages to considering the SaaS model for IT financial management, including financial analytics and budgeting. A few providers are focusing on improving accuracy and consistency in IT finance, assembling data models for analysis and providing collaborative models with business users to identify cost-savings initiatives." said John E. Van Decker, Research Vice President, Gartner. "SaaS models provide quick implementation, low investment and less need for IT infrastructure, as compared with traditional on-premises applications."
John E. Van Decker
Research Vice President
Gartner -
"Information Technology is a competitive lever that can drive operational efficiency, product leadership and business agility if managed effectively." Apptio's IT cost transparency solution is addressing a critical market need by enabling customers to increase visibility and proactively manage their technology economics to create real business value."
Dr. Howard Rubin
Internationally Recognized Author, Researcher, Speaker, and Consultant in the Area of IT Performance Management
Rubin Worldwide
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